Facial Reflexology, combined with gentle stimulation of the facial tissue and the added bonus of rosehip oil helps tone the muscles of the face thus helping to minimise lines and wrinkles! Here is an article that Ziggie Bergman wrote about Facial Reflexology: 
Facial Reflexology is a bit of a fashion beauty secret: a natural way to look beautifully relaxed, radiant and glowing while your entire body has been balanced by Reflexology. The exciting thing about having Reflexology on your face is that not only does it offer all the amazing and well-documented benefits of foot reflexology, but it also gives you a rejuvenating transformation through lifting and sculpting your facial muscles and enhancing your complexion. You will notice a brighter glow even after the very first treatment!

Benefits include:
Deprogramming facial muscles to lift and tighten
Smoothing out fine lines and wrinkles
Stimulating collagen and elastin from the inside
Releasing emotions which reflect in the face
Eliminating toxins for clear skin and an even skin tone